Adnovate

Adnovate continuously improves the efficiency and productivity of its clients’ operational marketing processes by providing them with a Marketing Service Platform, which they can use to support, organise and improve their marketing projects, campaigns and processes.

The Service Platform is a smart combination of technology and service. Developed in-house, the technology automates labour-intensive, repetitive tasks, connects marketers, firms, translators, publishers, developers and printing businesses, ensuring efficiency, control and cost savings. On request, we support the technology with operational service, producing the speed and flexibility that are so crucial to the marketing environment.

Founded in early 2001, Adnovate is the largest supplier of automated marketing communication solutions in the Netherlands with branches in Maarssen and Veldhoven. The company offers its clients an all-embracing package of service and technology, enabling them to gain optimum benefit from their marketing communication efforts at much lower costs. Working with advertising and media agencies on a regular basis, Adnovate provides its services to companies such as TomTom, Mitsubishi, Ford, Kia, Yamaha, Praxis, Canon, Hays, Saab, Legal People, Intratuin, KPN, Valvoline, Manpower, Yacht, Unilever, Philips, Daf, Neckermann.com, Kijkshop, PLUS Retail, TUI and Mexx.

Adnovate and Xopus.

Adnovate implemented Xopus for Philips Lighting, one of the world’s key players in lighting for both the professional as the consumer market. Philips was looking for an online catalogue editor with wysiwyg page layout editing. After a thorough pre selection process they chose Adnovate’s online wysiwyg XML editing solution, giving them the possibility to edit both product catalog pages as advertorial pages. Adnovate’s solution not only supports online editing but also a whole workflow process of selecting visuals, creating product portfolio, choosing layout templates and managing the approval process, which ends in ready to print PDF files.

Adnovate’s solution proved to be successful and is well integrated within the global Philips Lighting organization.

If you would like to know how we can support your marketing process, please contact us without obligation, visit www.adnovate.com or call us at +31 346 58 28 00.

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